What Makes A Company A Great Place To Work?

Employees are getting choosier about where they work. Even though 2024 is more of an employers’ market, employees will still prioritize a good fit and strong culture over a workplace giving off red flags.

So what are employees seeking in their next role? U.S. News surveyed workers to find what truly makes a company great to work for. We’ll take a look at some of their key findings and add our own insights.


The best workplaces are the ones that elevate their employees and invest in their growth. No one wants to feel like an easily replaceable cog in the machine. Companies willing to invest effort and resources into their employees’ well-being and career goals will better retain their best employees.

Indeed discussed efforts toward professional development as a key factor, including skill or management training, time away or compensation for classes, or membership in professional organizations. But even simply offering words of encouragement, helpful advice, or additional resources for a project proves a dedication to supporting workers.

“One aspect that has stood out to me in some of my past companies is the inclusive and supportive work culture. This culture not only boosts morale but encourages collaboration and innovation.” –Andrew Pickett, attorney


The pandemic revealed that a lot of work done in a traditional office can be done from anywhere. Remote work became normal and even came with its own benefits. Remote and hybrid models became common, but recently, many companies have tried to force a return to office. This is a mistake, as this type of flexibility is something workers crave.

Remote work opportunity isn’t the only type of flexibility workers seek, but it’s a particularly relevant one in today’s climate. LinkedIn’s Xuan-Ce Wang mentions flexible hours and a results-focused atmosphere as other keys. A great company should be focused on results, and creating a culture of autonomy to achieve those results benefits everyone.


By fostering autonomy, you’ll allow workers to be their best, authentic self in the workplace, which will ultimately lead to a more open and collaborative environment. U.S. News found that their survey respondents felt most at home when their unique ideas and processes were encouraged and celebrated.

Trust and communication are the ways to achieve this type of environment according to Evan Manfrediz. Being open with communication, connecting with your employees, offering chances to bond, and making efforts to inspire will build a culture conducive to openness and collaboration.


When your workplace fosters collaboration, you’re more likely to create opportunities for innovation. Employees don’t want to follow outdated processes, and in today’s work climate, being able to innovate and adapt is crucial to staying afloat.

U.S. News found that one way to achieve this is to keep up with and provide access to their latest technology. With AI and valuable software out there, technology can automate some processes and free up resources for other goals and better meet client needs. Beyond this, a willingness to listen to employee ideas and try new things can create an exciting environment.

“Companies that constantly create new products, strategies and workflows can be exciting places to work. Innovative companies encourage employees to take risks, share ideas and make suggestions. As a result, employees are motivated and proud of their work, and the company has more opportunities to grow and succeed.” –Indeed


Ultimately, every employee in your organization wants to feel like they matter and their work is valuable to the team. Consistently showing appreciation to your employees may be one of the easiest ways to create a positive impression of your organization, yet it eludes many workplaces.

SHRM’s Ashley Miller cites a rising level of burnout in workers and a decreasing level of confidence their employer has concern for them as a disturbing trend. Finding ways to show that you care, from tangible benefits like leave opportunities, wellness support, and comfortable workplaces to intangibles like recognition in meetings and encouraging words, will have a positive benefit on your workforce. In the end, this benefits your company, creating a more loyal, engaged, and productive workforce.

Wrap up

The aspects employees are seeking from their workplace are things that any workplace can make the effort to provide. Intangible efforts that uplift and support employees create a culture that attracts and retains your best workers. While salary and benefits still matter, being able to provide the right culture goes a long way.

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