Branding is a powerful tool that allows consumers to anthropomorphize different companies. Some of the most successful companies stay in the public eye because of their strong branding and iconic imagery. But this isn’t limited to large companies. With...
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“If you don’t like what’s being said, change the conversation.” These were wise words spoken by legendary Mad Men character, Don Draper. They are especially wise in the context of personal branding. There are many students who have just...
Regardless of your experience as a job seeker – active or passive – your e-mail address can leave a first impression on a hiring manager or gatekeeper that might not play in your favor. First and foremost: it’s OK...